How to Give a Great Media Interview
One of the biggest dilemmas speakers and business professionals run into is growing their audience. However, to really broaden your audience, you’ll need to get some great press. Whether you’re giving an interview on a podcast, TV show or to a print journalist, knowing how to use your body language and voice, deliver compelling stories and speak in sound bites are key. How people perceive you will make or break your ability sell yourself, your offerings and build your brand reputation.
In this video, Cindy demonstrates how to deliver a great media interview:
- Be the Expert You Know You Are.
Reframe the question or topic so it better interfaces with your expertise. Once you’ve done that, make sure that you’re giving concise, concise answers that make easy soundbites. That makes it easier for your interviewer, yourself and your audience to share or find your message.
- Give a Framework.
The audience will need to understand the relationship between the topic and your advice. Tell them what to expect. In the video demonstration above, I tell the audience to expect 4 examples of body posture that they should never want to exhibit. And you need to be as visual as possible. Explaining a concept to someone becomes much easier when they can see what you’re doing and it has the added benefit of enhancing the interaction.
- Keep it Real
Any solution, action item or takeaway from the press has to be something real. Stand in your expert opinion and present the audience with the problem and solution in an actionable, real world way. Give them very specific steps and results. This will help draw people to you, rather than pushing them away or making them struggle to find the real message or teaching.
I love (LOVE!) being able to help my clients overcome their slump and get great results. Want to learn how to showcase why you’re the expert? Need practice of keeping your answers short, specific, real and actionable? Let me help you keep the interaction going while you’re talking. Let’s chat! Click HERE to schedule a complimentary consultation.