[Video] Why Relationship Building is Ineffective (Sales Conversations)

Sales Conversations

The last few years has been all about relationship building and how important it is to lead to sales conversations and ultimately, get sales from it. Great relationships in business are absolutely essential BUT to move the sale along faster and get higher conversions, apparently not! And there are statistics to prove it.

You are about to be challenged to think differently!

This video is taken from my complimentary video series, 12 days of Influence. I explain why relationship building is not the most effective way to engage people and close sales + show you what you need to stand out from the crowd and bring in more clients faster.

If you want to see the rest of the videos in the 12 days of Influence, click HERE.

Here is the exact data on the 5 types of sales people and who are the most effective at closing sales. As you can see relationship builders are only at 7% while those that challenge people to think differently and step up, 39%.

Now here is what is interesting. As people go through my 12 days of influence and work on their ‘radical insight’ that challenges people, most of them are still only focused on problem / solution. I want to be clear, while benefits are very important to know, most people’s benefits are the same as most of their colleagues in their industry.

To get your radical insight, start asking yourself questions like, “What are my colleagues missing in their approach? How is what they are doing ineffective? What are industry rules and do they really work? Do I have an opposing opinions to others when it comes to my expertise?”

If you know you are ready to attract clients faster with your message, let’s explore if we are a fit to work together.

Schedule in a complimentary 15 minute consultation with me by clicking here.

Share